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"How To Get Your Website In Front of Millions Of Potential Customers Using Pay-Per-Click”
Search Marketing Consultancy Services.
Have you tried PPC and Search Marketing for your business but have been paying huge amounts and yet being disappointed with the results?
Keyword competition is extremely high and everyone is battling to be in the top position. Doing it yourself is risky as without proper PPC Management, your credit card bills will sky-rocket!
Pay Per Click (PPC) search engine advertising is an online advertising program that allows an advertiser to pay only for each time a consumer clicks on the advertisement. This in turn directs that user to the advertisers’ website. Pay Per Click is useful to businesses because advertisers are only paying for advertising that brings them potential clients.
Where do Search Engine PPC Advertisements appear?
PPC advertisements appear at the top or right hand side of the Search Engine Results Pages (SERP).
Why should you use Pay Per Click (PPC)?
- Finetune your advertisement based on the consumer journey. While using traditional and above-the-line marketing helps creates a strong brand name for your products or services, you would never know when a customer would be READY to buy your products.
- Target prospects with 'buying' keywords. PPC marketing helps you to reach out to your customers when they are searching for your product or services, which means they are ready to buy. Ensure they see your ads online, and not your competitors.
- Compliment organic search result listings. PPC can compliment the natural organic listings and direct 3x the additional visitors to a website to generate more business.
- Quick results. PPC is ideal for a new business that has just constructed a website as it provides a medium for immediate results before any SEO has kicked in.
- Great for short term, time-sensitive campaigns. PPC is also a great way to promote a short term offer where it would simply take too long to rank organically or the offer is or a limited period only and organic SEO would not be appropriate.
- Control your expenditure. Easily set your daily advertising budget.
- Target specific demographics. Select keywords based on your target market to maximize the exposure to people who are interested in your product or service.
- Calculate your Return On Investment (ROI) with statistical reports showing you how many times your advertisement was displayed, clicks and conversion rate.
- Get started immediately in as little as 10 minutes.
“Keyword pricing begins at $.05 but the average cost for a top keyword exceeds $3.30. Keyword costs increase at least 20% a year. One survey reported that 57% of respondents felt that they were paying too much for their chosen keywords and keyword phrases.”
Its all about Quality Score
Do you know the advertiser appearing above you in the PPC listings may actually be paying LESS than you? The positioning and the cost of each click in Google is not based upon a 'highest' bid process, it is based upon the Google Quality Score.
How much you pay for each click on your advertisement is a combination of various factors:
- Keyword relevance
- Quality of your landing page
- Advertisement relevancy
- Bid price for each keyword
- The number of clicks your advertisement receives (click-through rate, CTR)
What you will get with AdVantage SEO’s Pay Per Click Management Services
- PPC strategy.
- Analyzing your business, who your customers are, your key PPC objectives
- Analyzing your business, who your customers are, your key PPC objectives
- Keyword research.
- Keyword Popularity, Relevance, Competition.
- Take into account mis-spellings, brand names, negative keywords, combination of broad-match and exact-match.
- Set up of PPC campaigns on selected networks.
- Review of your landing pages.
- Improve your Quality Score to ensure you achieve the lowest cost-per-click
- Improve your Quality Score to ensure you achieve the lowest cost-per-click
- Perform A/B testing on Ad-text.
- To attain maximum click-through rate (CTR) and hence reduce Cost and increase Conversion Rates.
- To attain maximum click-through rate (CTR) and hence reduce Cost and increase Conversion Rates.
- Interpretation of Analytics data.
- Identify top conversion keywords and include variations into your text Ads.
- Identify top conversion keywords and include variations into your text Ads.
- PPC Optimisation & Maintenance.
- Constant review of ads to eliminate poorly performing ads and deliver maximum ROI.
- Constant testing and refinement of keywords, removing keywords with low conversions.
- Monthly management reports.
PPC Campaign Management is our speciality
We take pride in our PPC Management services and ensure our clients are fully satisfied.
Whilst the PPC model is simple, and the return on investment (ROI) can be superb, effective management of any PPC campaign requires both a thorough understanding of the particular network and staff resource to refine the campaigns to ensure maximum efficiency.
Request For an appointment
At AdVantage SEO, ongoing optimisation and maintenance of your account is one of our key strengths.
Our main goal is to get your website to the top of Google, Yahoo and MSN by using our knowledge and expertise. We will provide a plan that is catered to your needs as a company, and we will advise you of what will work best to get you the clicks that you want.
For more information on how to get started, and immediately start receiving more business online, please contact AdVantage SEO today or call us on +65 9450 0295.
P.S: Imagine your website dominating the first page of the PPC listings for your targeted keywords, driving large amounts of traffic and qualified visitors who are eager to purchase your product/service. Contact us today!
