Will you focus your efforts more heavily on Bing? Discuss.

What Bing Coming to Yahoo Means

It’s important to note that Microsoft and Yahoo still have plenty of details to work out before anyone knows just how the product of this deal will function. We know that Bing will be used in the back-end of searches on Yahoo, but we don’t know what other elements Yahoo will still be incorporating into the search experience. For example, Yahoo said last week that the companies will still be discussing how SearchMonkey and BOSS figure into the mix.

Optimizing for Yahoo is not going to be limited to showing up in Bing’s results. That’s not to say that showing up in Bing’s results won’t have its advantages for Yahoo search, but there is a lot more going on at Yahoo than that. The company has been stressing that it is still very much focused on search, and under the deal with Microsoft, Yahoo will still be controlling the user experience at Yahoo.com.

Right now, Yahoo.com has plenty of elements to consider, from news and trending topics, to a whole slew of “applications” that users can customize on their Yahoo homepage. Among these are Facebook and Flickr. If you want to get in front of Yahoo users, it’s not limited to Yahoo search results. That said, Yahoo search results also have their own thing going on. Keep an eye on the box that appears under the search box after you enter a query. It contains related queries, and “related concepts”. This is one area that could conceivably be independent from Bing (although that remains to be seen at this point). Yahoo is not shy about putting brands in these “related concepts” either. You can find WebProNews in there for a query like “ebusiness news”.

The point is, Yahoo has made it clear that it will continue to control the user experience, and that means there should be plenty of areas within Yahoo that are out of Bing’s control. This leads me to presume that Yahoo will not be something you’ll want to ignore, just because Bing is integrated into it. Remember that at this point, Yahoo controls a much greater percentage of the search market than Bing.

All of that said, you may want to pay closer attention to your Bing rankings if you haven’t done so in the past, because while Yahoo will still be Yahoo to its users, the deal also means there will be significantly more eyeballs on what Bing determines to be the most relevant results to searches.

Why Stop at Google, Yahoo, and Bing?

These may be the biggest three search engines in terms of market share in the United States, but there are still plenty of people using others. For one thing, YouTube is number 2. Not Yahoo or Bing. If you are concerned about simply being found where people are searching, you should have a YouTube presence. That of course means having a video strategy, but that doesn’t necessarily mean you have to have a huge video budget.

There are still people using Ask as well. In search industry coverage, it often gets overshadowed by the others, but there are still a lot of people using it. In fact, the Ask Network’s market share grew by 6% from December to January. Ask.com’s market share grew by 1%. A lot of people search with AOL. AOL’s search is powered by Google, but it doesn’t always return the same results as Google.

Facebook’s search market share grew by 13% in that same period of time. You may not think about Facebook for search as much, but people are spending more and more time on Facebook, and it stands to reason that they’ll be conducting more and more searches from Facebook. Granted, Facebook’s web search feature is powered by Bing, but that’s only a piece of the Facebook Search puzzle. If you don’t have a Facebook strategy, you may be missing out on a lot more searches. By the way, did you know that Facebook recently passed Yahoo as the 2nd most visited site (just under Google)?

These are just a few examples. People are searching from a lot more places. Rather than just optimizing for Google, Yahoo, and Bing, perhaps you should think about all of the places where your site/business would make sense when a user searches (consider niche sites as well).

Does the Yahoo/Bing deal make optimization easier? Weigh in with your thoughts.

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According to comScore, Yahoo’s Winter Games coverage attracted 9.3 million unique visitors, more than NBC’s Olympics site (7.6 million unique visitors) and ESPN (8.4 million unique visitors). Yahoo Sports attracted over 17.5 million unique visitors over the week, more than double the visitors to its nearest competitors.

Meanwhile, NCBOlympics.com on MSN has generated more than 177.4 million page views, 414 percent more than the nearest competitor, according to comScore. NBC says visitors to its Olympic site spent more time and viewed more pages than visitors to Yahoo’s Olympic site.

On average, visitors to NBCOlympics.com spent 8.2 minutes per visit, 64 percent more than the five minute average for Yahoo users; and visitors to NBCOlympics.com on MSN averaged 27.5 pages per visit, more than seven times the 3.8 average pages per visitor for Yahoo.

While NBCOlympics.com leads in pages views and time spent, and Yahoo Sports leads in unique visitors, there is little doubt that the Winter Olympics have been good for both properties.

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Indeed, according to a post on Yodel Anecdotal, Jerry Yang, Nebraska Governor Dave Heineman, La Vista Mayor Douglas Kindig, Attorney General Jon Bruning, and Nebraska Congressman Lee Terry made appearances.  That’s not a bad turnout.

As for some more substantial details relating to development, the data center is located in 180,000-square foot building, and the building is located in a small city called La Vista (hence Kindig’s involvement).  It’s expected to employ about 50 people, and without giving away any trade secrets, Yahoo’s implied that the data center’s rather “green,” environmentally speaking.

Not as much is known about the sales and customer support call center – it presumably took less time and money to set up, thereby attracting less attention – but it’s located in Omaha, and should help a few people earn paychecks, too.

One possible interpretation of all this activity is that Yahoo’s very optimistic about its future even as Microsoft’s stepping in to influence the search and advertising side of things.

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Google

Google allows you to take a virtual tour of the Olympics in 3D. They recently released updates in Google Earth’s 3D Buildings layer, which showcase Olympic venues (54 buildings). Models range from downtown event centers to ski lifts and spectator bleachers. The Official site for the Olympics uses the models itself.

Vectoral Elevation has “an interactive artwork” that allows users to direct light beams and transform Vancouver’s skyline until the end of the month using a custom interface built on Google Earth and Map APIs. It lets users design big light sculptures by directing 20 robotic searchlights located around English Bay.

Google has also taken Street View to Olympics country:

Bing

Microsoft launched a new Bing Maps application that pulls photos from Flickr, associates them with Bing Maps Streetside photos, and overlays them stretching the photo to form fit where in the world it belongs. The app is currently available in Vancouver (among several other places).

Bing actually has a Winter Olympics-specific Maps app as well. “In coordination with NBCOlympics.com, get up to the minute information about the 2010 Winter Olympics in everything from venues to news,” says Bing’s Chris Pendleton. “Click the Venues bar on the left to see the different venues where the events are taking place. Click the Medal Count bar to see every country mapped out with the number of bronze, silver and gold medals awarded to the respective country. Click the Winter Games News and Blogs to get the latest information about the Winter Olympic Games from news sources and bloggers on site. Finally, check out the Winter Games Tweets which filters information from our Twitter Maps application specific to the Olympics.” Bing talks about more Vancouver apps that feature Bing Maps here.

Bing is also giving its home page some Olympics love. It will be updating it with various photos from the events. “And while we’ll show some winners, this won’t be the standard parade of medalists,” says Bing’s Stephanie Horstmanshof. “We’re out to show the great moments from the games: the alpine skier from Ghana, the debut of Ski Cross as an Olympic event, anything to do with curling—all with the stunning imagery that you’ve come to expect on the Bing homepage.”

More ways that Bing and MSN are involved in the Olympics are discussed here.

Yahoo/Flickr

Yahoo has a games-dedicated site, as well as a new Olympic mobile site at m.yahoo.com/olympics. This will provide coverage with live results, upcoming events, medal counts, photos, news, commentary, etc.

Yahoo also has a Yahoo Sports Olympics Coverage app for My Yahoo, that gives you more such information.

On Yahoo’s Flickr, the IOC, the official governing body of the Olympics, has set up their official Olympic photo group for people to share their photos of the events and of Vancouver.

Facebook

The IOC also has an official Olympic Games Page on Facebook. “Through the page, you can stay updated on activities and events at the Games, while sharing your own stories about what the Olympics mean to you,” says Alex Huot, head of social media for the IOC. “You’ll even be able to stay updated on future games even after this year’s Winter Olympics end.”

Alex also encourages people to use Facebook to become a fan of athletes and Olympics teams, play the Vancouver 2010 Official Minigame, and share photos.

Twitter

Twitter has a list of verified athletes from the Olympics who will be tweeting. Fans will of course be tweeting non-stop about things that happen at the Olympics throughout the events.

These are just a few of many ways fans of the Olympics can engage with the events on the web. How are you planning on staying connected?

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Some of the new features are available today, but some you will have to wait on a little bit. Microsoft highlights the following new features:

• • Streetside Photos application (in technology preview): Available today, this tech preview mines geo-tagged photos from Flickr, and relates them to the Streetside imagery in Bing Maps. As more people contribute and share imagery, we can reunite those photos with the location where they were taken. This application will also enable the layering of historical imagery, so people can go back in time and see a location as it existed decades prior.
  • World Wide Telescope Integration: We’re not just stopping at the street, and are excited to announce our vision for the initial integration with the World Wide Telescope, a project out of Microsoft Research. Once launched, you will literally be able to “walk” outside in Streetside mode, look up, and see what’s above – way above, with constellations coming to life.
  • Indoor Panoramas: At the same time as we’re getting more “universal” with World Wide Telescope, we’re also getting more intimate. Today, we’re showing the first results of our indoor panoramas work. This will provide an experience identical to Streetside, but won’t be limited to places you can take a vehicle. Whether you’re exploring Seattle’s Pike Place Market, or your favorite theme park, Bing Maps will give you the most immersive experience of the place.
  • Video Overlay Technology: MIcrosoft also demonstrated a preview of our new video overlay technology, which enables real-time video to be overlaid seamlessly on street-level imagery, adding another dimension to the mapping experience. In the coming year, we think you will be pleasantly surprised with how far Bing takes this new technology.
    

Meanwhile, Google has introduced Google Maps Labs, similar to Gmail labs, only for maps. Right now there are only 9 features, which you can enable/disable at anytime, but that list is sure to increase greatly over time. Current features include:

- Drag ‘n’ Zoom
- Aerial imagery
- Back to Beta
- Where in the World game
- Rotatable Maps
- What’s Around here?
- LatLng Tooltip
- LatLng Marker
- Smart Zoom

Click the little green flask icon at the top of Google Maps to access these, and see more details about what each one does.

Google is also just finished pushing out an imagery update for Google Earth and Google Maps. More on that here.

As long as we’re talking about Bing and Google, let’s not leave Yahoo out. This week at their SearchSpeak event, they unveiled a mobile app that’s not available yet, but has attracted a fair amount of Buzz. It’s called Sketch-a-Search, and lets users trace areas on maps with their fingers to search for things in that area.

Which search engine has the Maps features you are most interested in? Let us know.

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Spencer shared the information via a public mailing list (hat tip to Ars Technica), where he said:

Note that this won’t in any way effect the ability of a user to choose and use the search provider of their choice. It’s literally 2 easily discoverable clicks to change this setting, a simple matter of switching to that search provider in the chrome by clicking on the icon and choosing the desired provider. Note also that Yahoo! does not share any personally identifiable or usage information.

…

I am pursuing this change because Canonical has negotiated a revenue sharing deal with Yahoo! and this revenue will help Canonical to provide developers and resources to continue the open development of Ubuntu and the Ubuntu Platform. This change will help provide these resources as well as continuing to respect our user’s default search across Firefox.

The move is an interesting one for both Canonical and Yahoo. Yahoo needs to do whatever it can to gain search market share, and Ubuntu is a popular version of Linux.

“Canonical is unusual among major commercial Linux distributors in the sense that it doesn’t sell an ‘enterprise’ or ‘pro’ version of its software,” notes Ars Technica author Ryan Paul. “In an effort to make this approach sustainable, Canonical is experimenting with a number of different business models, including commercial support for end users, subscription-based Web services, and integration support for hardware makers. In the announcement about the search engine change, Spencer says that Canonical’s partnership with Yahoo will help to fund the ongoing development of the distribution.”

Terms of the deal between Canoncial and Yahoo were not made available. Meanwhile, the search and advertising deal between Microsoft and Yahoo is still pending. The effects of that on Yahoo’s market share remain to be seen.

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The Key Scientific Challenges Program focuses on a number of issues, from developing algorithms that make information more personally relevant, to finding insights about online advertising and experimenting with new sociological models for how people engage with the web.

“Yahoo! and the entire online industry face challenges that are increasingly complex and require an interdisciplinary approach to solve,” said Prabhakar Raghavan, head of Yahoo! Labs.

“The Key Scientific Challenges Program provides graduate students an unmatched environment that brings together social scientists, economists, computer scientists, and statisticians to collaborate in an unprecedented way. The students get the benefit of testing their research ideas in the real world, and Yahoo! gains new perspectives on the technical problems core to improving the Internet.”

Winners of the Key Scientific Challenges Program will receive:

• $5,000 in unrestricted seed funding for lab materials, travel to academic conferences, professional society memberships, and other resources to drive their research.
• Exclusive access to selected global-scale Yahoo! datasets.
• Personal mentoring and collaboration with Yahoo!’s world-class research scientists.
• An invitation to present their work at the Key Scientific Challenges Graduate Student Summit, to be held in September 2010 at Yahoo! headquarters in Sunnyvale, California.

Applications for the program must be submitted by midnight PST on March 5, 2010. Winners will be announced in the spring.

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This position opened up in February of 2009 as Carol Bartz really began to reshape operations at Yahoo.  Now, as reported by John Letzing, Bartz said during yesterday’s earnings call, “I didn’t find anyone who was up to our needs.”

Some critics might take this as an admission of defeat; it seems a bit ridiculous that a year-long hunt didn’t turn up anything.  Or perhaps even scary, if Yahoo located some qualified candidates, but said candidates didn’t want to work for the company.

Still, the timing of Bartz’s announcement goes a long ways towards making things look better.  Yahoo’s Q4 report was pretty good, after all – its stock rose in after-hours trading and is still headed up this morning – so this position appears to be less than critical.

When everything’s said and done, the new plan is for three Yahoo executives (Hilary Schneider, Rose Tsou, and Rich Riley) representing the Americas, Asia, and EMEA to report directly to Bartz.

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Yahoo reported $1.26 billion in net revenue and earnings of 11 cents per share, versus predictions of $1.23 billion and 11 cents per share.  That’s a pretty solid performance, all in all.

What’s more, the outlook for the next quarter is bright, too, with Carol Bartz stating, “Our business has positive momentum and we feel good as we head into 2010.  We’re pleased that the midpoint of our Q1 revenue outlook marks the first quarter of year-over-year growth in six quarters.”

And in case you were wondering, Yahoo still plans on sealing its deal with Microsoft sometime early this year.

Then here’s one final sign that Yahoo satisfied everyone on the financial front today: its stock is up.  Yahoo shares have risen 1.88 percent so far in after-hours trading.

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To give credit where it’s due: Nathania Johnson is the one who got an early look at Efficient Frontier’s report (which is supposed to be released tomorrow).  It’s thanks to her, then, that we know Google’s market share in terms of search advertising spending fell 1.0 percent on a year-over-year basis to 74.5 percent.

Meanwhile, Yahoo’s share stayed steady (at 20.4 percent), and Bing’s increased by 1.0 percent (to 5.1 percent).

From Microsoft’s perspective, that represents a move in the right direction, at least.  And it’s interesting, too, that Bing managed to draw revenue away from Google instead of its partner-to-be in Sunnyvale.

As for the future, Johnson wrote, “Bing is expected to grow 30% in 2010, giving them a 6-7% share of paid clicks.”  The outlook for the whole industry seems fairly bright, too, given that she stated, “SEM spend will grow 15-20% in 2010.”

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