Google Real Time Search-What is this?

October 25, 2010 by Adrian Ang · 1 Comment
Filed under: SEO, Search Engines, Social Media Marketing 

Had you heard of the Google “Real Time” Search?

Real-time search shows you the latest breaking news the moment it’s happening from social media postings.

From Google:

“First, we’re introducing new features that bring your search results to life with a dynamic stream of real-time content from across the web. Now, immediately after conducting a search, you can see live updates from people on popular sites like Twitter and FriendFeed, as well as headlines from news and blog posts published just seconds before. When they are relevant, we’ll rank these latest results to show the freshest information right on the search results page.

Try searching for your favorite TV show, sporting event or the latest development on a recent government bill. Whether it’s an eyewitness tweet, a breaking news story or a fresh blog post, you can find it on Google right after it’s published on the web.”

Watch this Video:

If you were sharp, you would had noticed this “latest news” feature in the recent World Cup 2010, especially when a goal was scored.

To know how we could help you dominate the Search Engines in Real Time search? Contact SEO Singapore agency at +65 9450-0295 or info@advantageseo.net.

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Google Instant: Is SEO Still Relevant?

October 6, 2010 by Adrian Ang · Leave a Comment
Filed under: SEO, Search Engines 

Google launch its latest enhancement to search, Google Instant, on 8th Sept, 2010.

“Google Instant is a new search enhancement that shows results as you type. We are pushing the limits of our technology and infrastructure to help you get better search results, faster. Our key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page. This means that you can scan a results page while you type.” Source

You can listen to more about Google Instant in the video below:

In fact, every other article I read about Google Instant says that this is the end of SEO.

An articles says that, if you are searching for “red striped socks”, and “Redbox” or “Red Stripe beer” showed up in the query, the user may deviate from their original search.

If you click on the other suggested answers from Google Instant, chances are that you are distracted by the “Google Suggest” function rather than your intent of search had changed.

End of the day, if your purpose of search is to buy a “red striped socks”, you would go back to your query to search for it again.

Another article says “no two people will see the same web results”. well, but that is “Personalised Search” which had already been around.

I don’t agree that Google Instant would affect the basis of SEO.

The simple theory is: Why is the user searching in the first place if he doesn’t know what he wants?  To try out Google Instant?

If your site is not properly optimized for the right keywords in the first place, you are not getting anywhere, be it Google Instant or not!

This is the simple reason that I feel that  SEO is still relevant (not because that this is our business).

In fact, if you had done a good SEO effort, you site should come up Tops due to Google Instant.

Nevertheless, most SEO practitioners are having a wait and see attitude and in fact, I don’t seems to find any Singapore SEO players commenting on this topic.

For the time being, Google Instant is not available in Google Singapore yet, as it is been rolled out in phrases. But if you want to try it out, go to Google.com.

Keen to know how we can get your site more traffic regardless with Google Instant, call us at +65 6640 9987, or visit our SEO Singapore site.

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How Google Works

June 10, 2010 by Adrian Ang · 1 Comment
Filed under: SEO, Search Engines 

How Google Works

As a company, Google focuses on three key areas: Search, Ads and Apps. Search is our core technology; ads are our central business proposition; and apps are the umbrella over our web-based software that you can access anywhere, any time. While each of these has a lot of technology under the hood, the basic tenets for Search, Ads and Apps are very simple. We’ve created some short videos explaining the principles behind our core services. For more information or to share your thoughts, visit ourHelp Forum.

How Search Works

http://www.youtube.com/watch?v=BNHR6IQJGZs&feature=player_embedded#!

Source: http://www.google.com/howgoogleworks/

Search Engine Optimization Singapore is the process of improving a website such that it best follows the Search Engine’s algorithm, and eventually gets the website highly ranked on the natural results, and thus more traffic.

Google has a complex set of 200 algorithms!

If you like to know how you could get yourself on the first page of Google’s natural results, look for a good Singapore SEO agency to advise you. Contact us at +65 9450-0295 or info@advantageseo.net

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Google: a new signal in search ranking algorithms!

April 15, 2010 by Adrian Ang · Leave a Comment
Filed under: SEO, Search Engines 

Friday, April 09, 2010 at 11:00 AM

You may have heard that here at Google we’re obsessed with speed, in our products and on the web. As part of that effort, today we’re including a new signal in our search ranking algorithms: site speed. Site speed reflects how quickly a website responds to web requests.

Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed — that’s why we’ve decided to take site speed into account in our search rankings. We use a variety of sources to determine the speed of a site relative to other sites.

If you are a site owner, webmaster or a web author, here are some free tools that you can use to evaluate the speed of your site:

  • Page Speed, an open source Firefox/Firebug add-on that evaluates the performance of web pages and gives suggestions for improvement.
  • YSlow, a free tool from Yahoo! that suggests ways to improve website speed.
  • WebPagetest shows a waterfall view of your pages’ load performance plus an optimization checklist.
  • In Webmaster Tools, Labs > Site Performance shows the speed of your website as experienced by users around the world as in the chart below. We’ve also blogged aboutsite performance.

While site speed is a new signal, it doesn’t carry as much weight as the relevance of a page. Currently, fewer than 1% of search queries are affected by the site speed signal in our implementation and the signal for site speed only applies for visitors searching in English on Google.com at this point. We launched this change a few weeks back after rigorous testing. If you haven’t seen much change to your site rankings, then this site speed change possibly did not impact your site.

We encourage you to start looking at your site’s speed (the tools above provide a great starting point) — not only to improve your ranking in search engines, but also to improve everyone’s experience on the Internet.

Posted by Amit Singhal, Google Fellow and Matt Cutts, Principal Engineer, Google Search Quality Team

Source: http://googlewebmastercentral.blogspot.com/2010/04/using-site-speed-in-web-search-ranking.html

Apart from improving your site speed, there are said to be over 200+ algorithm that can affect your site rankings in Google.

Read more about our Singapore SEO methodologies and know-how or contact us at tel: +65 94500295 or http://www.advantageseo.sg/contact-us


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Global Internet Use Not Yet Universal

March 1, 2010 by Adrian Ang · Leave a Comment
Filed under: Uncategorized 

Going online in many countries, including developed ones is far from universal according to a new report by the World Internet Project (WIP).

The report was carried out by the Center for the Digital Future at the USC Annenberg School for Communication & Journalism, it found only half of the 10 reporting countries had more than a majority of Internet users.

Both developed and less-developed countries reported relatively low percentages of Internet users, including Mexico (32 percent), Portugal (37%), Cyprus and Colombia (45%), Czech Republic (51%), and Chile (55%).

Only three countries and regions report more than 60 percent of respondents as Internet users: Macao (61%), the United States (78%) and Sweden (80%).

Internet-Use

“These findings reinforce that the Internet is not yet part of life for hundreds of millions of people around the globe — even in technologically advanced countries,” said Jeffrey I. Cole, director of the Center for the Digital Future, which created and manages the World Internet Project.

“And we are seeing large numbers of non-users even in countries with high levels of education and employment, long histories of Internet use, and high percentages of broadband installation.”

The report found notable differences between men and women and their use of online technology. In six of the WIP countries, eight percent or more men than women use the Internet (Chile, Colombia, Cyprus, Italy, Macao, Mexico). The gender gap is the largest in Mexico (16% more men than women are Internet users) and Colombia (15% more men than women.

In four of the WIP countries, the gap in Internet use between men and women is four percent or less, with the Czech Republic, Portugal, Sweden, and the United States reporting only slightly higher percentages of men than women as users.

“Countries that reported an average of five or more years of Internet use found key disparities in access to online technology,” said Cole.

“For example, many countries have a long way to go to increase Internet equality among men and women.”

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