How Google Works
How Google Works
As a company, Google focuses on three key areas: Search, Ads and Apps. Search is our core technology; ads are our central business proposition; and apps are the umbrella over our web-based software that you can access anywhere, any time. While each of these has a lot of technology under the hood, the basic tenets for Search, Ads and Apps are very simple. We’ve created some short videos explaining the principles behind our core services. For more information or to share your thoughts, visit ourHelp Forum.
How Search Works
http://www.youtube.com/watch?v=BNHR6IQJGZs&feature=player_embedded#!
Source: http://www.google.com/howgoogleworks/
Search Engine Optimization Singapore is the process of improving a website such that it best follows the Search Engine’s algorithm, and eventually gets the website highly ranked on the natural results, and thus more traffic.
Google has a complex set of 200 algorithms!
If you like to know how you could get yourself on the first page of Google’s natural results, look for a good Singapore SEO agency to advise you. Contact us at +65 9450-0295 or info@advantageseo.net
Google: a new signal in search ranking algorithms!
Friday, April 09, 2010 at 11:00 AM
You may have heard that here at Google we’re obsessed with speed, in our products and on the web. As part of that effort, today we’re including a new signal in our search ranking algorithms: site speed. Site speed reflects how quickly a website responds to web requests.
Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed — that’s why we’ve decided to take site speed into account in our search rankings. We use a variety of sources to determine the speed of a site relative to other sites.
If you are a site owner, webmaster or a web author, here are some free tools that you can use to evaluate the speed of your site:
- Page Speed, an open source Firefox/Firebug add-on that evaluates the performance of web pages and gives suggestions for improvement.
- YSlow, a free tool from Yahoo! that suggests ways to improve website speed.
- WebPagetest shows a waterfall view of your pages’ load performance plus an optimization checklist.
- In Webmaster Tools, Labs > Site Performance shows the speed of your website as experienced by users around the world as in the chart below. We’ve also blogged aboutsite performance.
- Many other tools on code.google.com/speed.
While site speed is a new signal, it doesn’t carry as much weight as the relevance of a page. Currently, fewer than 1% of search queries are affected by the site speed signal in our implementation and the signal for site speed only applies for visitors searching in English on Google.com at this point. We launched this change a few weeks back after rigorous testing. If you haven’t seen much change to your site rankings, then this site speed change possibly did not impact your site.
We encourage you to start looking at your site’s speed (the tools above provide a great starting point) — not only to improve your ranking in search engines, but also to improve everyone’s experience on the Internet.
Posted by Amit Singhal, Google Fellow and Matt Cutts, Principal Engineer, Google Search Quality Team
Source: http://googlewebmastercentral.blogspot.com/2010/04/using-site-speed-in-web-search-ranking.html
Apart from improving your site speed, there are said to be over 200+ algorithm that can affect your site rankings in Google.
Read more about our Singapore SEO methodologies and know-how or contact us at tel: +65 94500295 or http://www.advantageseo.sg/contact-us
Global Internet Use Not Yet Universal
Going online in many countries, including developed ones is far from universal according to a new report by the World Internet Project (WIP).
The report was carried out by the Center for the Digital Future at the USC Annenberg School for Communication & Journalism, it found only half of the 10 reporting countries had more than a majority of Internet users.
Both developed and less-developed countries reported relatively low percentages of Internet users, including Mexico (32 percent), Portugal (37%), Cyprus and Colombia (45%), Czech Republic (51%), and Chile (55%).
Only three countries and regions report more than 60 percent of respondents as Internet users: Macao (61%), the United States (78%) and Sweden (80%).
“These findings reinforce that the Internet is not yet part of life for hundreds of millions of people around the globe — even in technologically advanced countries,” said Jeffrey I. Cole, director of the Center for the Digital Future, which created and manages the World Internet Project.
“And we are seeing large numbers of non-users even in countries with high levels of education and employment, long histories of Internet use, and high percentages of broadband installation.”
The report found notable differences between men and women and their use of online technology. In six of the WIP countries, eight percent or more men than women use the Internet (Chile, Colombia, Cyprus, Italy, Macao, Mexico). The gender gap is the largest in Mexico (16% more men than women are Internet users) and Colombia (15% more men than women.
In four of the WIP countries, the gap in Internet use between men and women is four percent or less, with the Czech Republic, Portugal, Sweden, and the United States reporting only slightly higher percentages of men than women as users.
“Countries that reported an average of five or more years of Internet use found key disparities in access to online technology,” said Cole.
“For example, many countries have a long way to go to increase Internet equality among men and women.”
Google Lets Users Find Results Based on Location
Google has added the ability to search by location to its list of search options. The option is called “nearby”.
“Location has become an important part of the way we search. If you’re a foodie looking for restaurant details, food blogs or the closest farmer’s market, location can be vital to helping you find the right information,” says Google Product Manager Jackie Bavaro.
“One of the really helpful things about this tool is that it works geographically — not just with keywords — so you don’t have to worry about adding ‘Minneapolis’ to your query and missing webpages that only say ‘St. Paul” or “Twin Cities,’” Bavaro adds.
Google has been using users’ locations to deliver search results for quite some time, but this marks the first time the search engine is actually letting users dictate when they want it to be used to retrieve results for specific queries. In local search, Google is generally pretty good at delivering nearby results anyway, but giving users this added little bit of control can’t hurt, and simply gives users another way to refine their results to match their preferences.
Users can view results by their default location, or set a custom location. The feature is currently only available on Google.com in English.
Experts Agree The Internet Will Make Us Smarter
The Pew Internet & American Life Project and the Internet Center at Elon University teamed up to survey 895 experts about the future of the Internet and its affect on human intelligence.
“Three out of four experts said our use of the Internet enhances and augments human intelligence, and two-thirds said use of the Internet has improved reading, writing and rendering of knowledge,” said Janna Anderson, study co-author and director of the Imagining the Internet Center.
“There are still many people, however, who are critics of the impact of Google, Wikipedia and other online tools.”
Two-thirds of those surveyed said reading and writing skills and the rendering of knowledge will be improved by 2020 due to the influence of the Internet.
Eighty percent of the experts agreed that “hot gadgets and applications that will capture the imagination of users in 2020 will often come ‘out of the blue.”‘
The experts were fairly divided on whether anonymous online activity will exist in 2020, with nearly 40 percent predicting that anonymous Internet users will have their access sharply decreased.
“The privacy and civil liberties battles over the next decade will increasingly focus on the growing demands for identity credentials,” said Marc Rotenberg, executive director of the Electronic Privacy Information Center.
“New systems for authentication will bring new problems, as more identity information will create new opportunities for criminals.”
On the issue of an open Internet in the future, nearly two-thirds said the Internet will remain as its founder envisioned.
More than a third chose to agree with the statement “the Internet will mostly become a technology where intermediary institutions that control the architecture and content will be successful in gaining the right to manage information and the method by which people access it.”