Using Google Effectively!
Tips on using Google more effectively!
Created by: HackCollege
Google Real Time Search-What is this?
Had you heard of the Google “Real Time” Search?
Real-time search shows you the latest breaking news the moment it’s happening from social media postings.
From Google:
“First, we’re introducing new features that bring your search results to life with a dynamic stream of real-time content from across the web. Now, immediately after conducting a search, you can see live updates from people on popular sites like Twitter and FriendFeed, as well as headlines from news and blog posts published just seconds before. When they are relevant, we’ll rank these latest results to show the freshest information right on the search results page.
Try searching for your favorite TV show, sporting event or the latest development on a recent government bill. Whether it’s an eyewitness tweet, a breaking news story or a fresh blog post, you can find it on Google right after it’s published on the web.”
Watch this Video:
If you were sharp, you would had noticed this “latest news” feature in the recent World Cup 2010, especially when a goal was scored.
To know how we could help you dominate the Search Engines in Real Time search? Contact SEO Singapore agency at +65 9450-0295 or info@advantageseo.net.
Google Instant: Is SEO Still Relevant?
Google launch its latest enhancement to search, Google Instant, on 8th Sept, 2010.
“Google Instant is a new search enhancement that shows results as you type. We are pushing the limits of our technology and infrastructure to help you get better search results, faster. Our key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page. This means that you can scan a results page while you type.” Source
You can listen to more about Google Instant in the video below:
In fact, every other article I read about Google Instant says that this is the end of SEO.
An articles says that, if you are searching for “red striped socks”, and “Redbox” or “Red Stripe beer” showed up in the query, the user may deviate from their original search.
If you click on the other suggested answers from Google Instant, chances are that you are distracted by the “Google Suggest” function rather than your intent of search had changed.
End of the day, if your purpose of search is to buy a “red striped socks”, you would go back to your query to search for it again.
Another article says “no two people will see the same web results”. well, but that is “Personalised Search” which had already been around.
I don’t agree that Google Instant would affect the basis of SEO.
The simple theory is: Why is the user searching in the first place if he doesn’t know what he wants? To try out Google Instant?
If your site is not properly optimized for the right keywords in the first place, you are not getting anywhere, be it Google Instant or not!
This is the simple reason that I feel that SEO is still relevant (not because that this is our business).
In fact, if you had done a good SEO effort, you site should come up Tops due to Google Instant.
Nevertheless, most SEO practitioners are having a wait and see attitude and in fact, I don’t seems to find any Singapore SEO players commenting on this topic.
For the time being, Google Instant is not available in Google Singapore yet, as it is been rolled out in phrases. But if you want to try it out, go to Google.com.
Keen to know how we can get your site more traffic regardless with Google Instant, call us at +65 6640 9987, or visit our SEO Singapore site.
How Google Works
How Google Works
As a company, Google focuses on three key areas: Search, Ads and Apps. Search is our core technology; ads are our central business proposition; and apps are the umbrella over our web-based software that you can access anywhere, any time. While each of these has a lot of technology under the hood, the basic tenets for Search, Ads and Apps are very simple. We’ve created some short videos explaining the principles behind our core services. For more information or to share your thoughts, visit ourHelp Forum.
How Search Works
http://www.youtube.com/watch?v=BNHR6IQJGZs&feature=player_embedded#!
Source: http://www.google.com/howgoogleworks/
Search Engine Optimization Singapore is the process of improving a website such that it best follows the Search Engine’s algorithm, and eventually gets the website highly ranked on the natural results, and thus more traffic.
Google has a complex set of 200 algorithms!
If you like to know how you could get yourself on the first page of Google’s natural results, look for a good Singapore SEO agency to advise you. Contact us at +65 9450-0295 or info@advantageseo.net
Google: Improved localized search
4/16/2010 09:00:00 AM
We spend a lot of time thinking about search results, but we also spend a lot of time thinking about search queries. Today we’re announcing three enhancements to help you input your searches more quickly and easily: more localized Google Suggest, improved spell correction for names and auto-correction for 31 languages.
Feel at home with Google Suggest
Last year we launched localized Google Suggest by country, offering relevant popular search queries tailored for different regions. However, just as people in the U.K. often look for different things than people in U.S., we’ve found that people in Seattle tend to look for different things than people in Dallas. So last week, we rolled out a version of Google Suggest that is tailored to specific metro areas in the U.S. You may notice that the list of queries beneath the search box will seem more locally relevant than it used to:
- In San Francisco [bart] is probably not Bart Simpson; it’s probably Bay Area Rapid Transit:
- In Chicago it’s easy to find out about your local NBA team:
While Suggest can help you find good queries, sometimes you can get stuck because of misspellings. That’s why for years we’ve offered corrected spellings for mistyped searches (with the “Did you mean” link). We’ve steadily improved this spelling technology over time, but recently we made some big strides in correcting misspelled names.
People often search for people’s names — and not just celebrities and old friends. They look for doctors, horse trainers, hang-gliding instructors… the searches are just as diverse as the personalities in your hometown. We’ve noticed that people sometimes struggle to correctly spell names, and it’s not surprising. Names can be complicated and often there are multiple common spellings.
Our new technology is based on the concept that people often know something else about the person besides the approximate spelling of his name. People often include other terms such as “composer” or “lawyer sparta wisconsin” in their search query, which provides valuable context to help us narrow the range of possibilities for the spelling correction. We use these additional descriptive words to offer you better suggestions. Some examples: [matthew devin oracle], [yuri lehner stanford], [simon tung machine learning]. With these improvements you’ll start seeing more useful spell corrections for names.
For now this enhancement is available in our English spelling system in the U.S. We’ll be rolling out the change to other parts of the world and other languages in the coming months.
Another improvement we made recently to the spelling system is auto-correction. If you search for [aiprt], rather than showing you a link on your results page that says “Did you mean: airport” we’ll take you straight to the results for the corrected search. We auto-correct when we’re highly confident in our correction in order to get you the information you’re looking for that much faster. In the past week we’ve expanded auto-correction to 31 languages across over 180 domains, with more to come.
Did you make a typo while looking for [chocolate strawberries and cream] in Italian? The right word is so close you can taste it:
While saving you that unnecessary click, we make search that much faster.