Search and Social Marketing Conference to Be Held, 22-23 November, 2011

SINGAPORE, 18^th November, 2011— AdVantage SEO announced today that it is supporting SES Singapore as a media partner. AdVantage SEO sees the strong synergy in supporting the event as beneficial to the growth of the search engine marketing industry as a whole.

SES Singapore is to take place during, 22-23 November, 2011. More than 200 marketers and agency professionals are expected to gather at the Grand Hyatt Hotel in downtown Singapore for one of South East Asia’s most comprehensive interactive marketing conferences.

“SES is where the crème de la crème of search engine marketers come together to discuss the latest developments in search engine realm. We are proud to be associated with SES and hope that the delegates would benefit from the topics discussed.” said Adrian Ang, Business Director and Founder, AdVantage SEO.

In addition to the exhibition, SES Singapore includes a schedule of sessions and networking where attendees share, learn, and connect with one another discussing some of the online industries most exciting emerging trends.

There are a number of events scheduled to take place on the exhibition floor, including conference coffee breaks, a networking cocktail reception at the end of the first day, a networking lunch on the second day, and other scheduled activities.

About AdVantage SEO

AdVantage SEO is made up of a team of experienced SEO consultants with a burning passion for all things related to online and search engine marketing that brings results!

Our wholistic approach to SEO requires that we work with our clients closely, helping them to leverage on their various digital assets like Social Media, Press Releases, Videos and Images, to strategize an optimal search marketing campaign to achieve their company’s goals.

We had completed many successful SEO & SEM campaigns for both MNC and SME clients like Singapore GP (F1 Night Race), AXN, Animax, Starcom Mediavest, Siren Communications, Corelle, Cetaphil, Invensys, just to name a few. Many of our engagements with our clients will begin as one project and evolve to many others as our work deliver results!

We help our clients build a business AdVantage over their competitors!

For more information about our SEO agency services, please visit us at www.advantageseo.net

About SES
Incisive Media’s SES is a leading global conference and training series focused on search engine marketing. Other Incisive resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch, which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and SES Conference and Expo. For more information, visit www.incisivemedia.com

Related posts:

1. Singapore GP appoints AdVantage SEO for its SEO duties
2. Merry Christmas and a great 2011 ahead!
3. Top 10 rank for Singapore SEO!

Ahead of its race less than 10 days’ time, Singapore GP has officially appointed AdVantage SEO as its SEO agency. AdVantage SEO has been tasked to improve the searchability of Singapore GP’s site not just locally, but also spanning across global markets. AdVantage SEO is also working on Singapore GP’s digital assets such as Press Releases, Videos and Images for pre and post-race optimisation.

As Sasha Rafi, Assistant Director, Advertising & Marketing said: “We have engaged AdVantage SEO’s services to fully capitalise on our digital assets. Increasing its exposure complements our offline and online initiatives and enhances our marketing effectiveness. We have already seen positive results within a short space of time.”

Adrian Ang, Business Director of AdVantage SEO, explains: “We had identified pockets of opportunities where we can help Singapore GP gain more organic traffic growth with our SEO strategies. These strategies involved using the full range of Singapore GP’s digital assets to help drive engagement, awareness and excitement for users in both the local and overseas markets.”

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About AdVantage SEO

AdVantage SEO is made up of a team of experienced SEO consultants with a burning passion for all things related to online and search engine marketing that brings results!
Our Search Engine Optimisation experience allows us to quickly and accurately determine the optimal search marketing strategy to achieve your company’s goals on search engines like Google, Yahoo! and Bing.

We had completed many successful SEO & SEM campaigns for both MNC and SME clients. Many of our engagements with our clients will begin as one project and evolve to many others as our work deliver results!

For more information about our SEO services, please visit www.advantageseo.net

About Singapore GP Pte Ltd

Singapore GP Pte Ltd is the race promoter for the FORMULA 1™ SingTel Singapore Grand Prix. It holds five-year renewable rights to stage the Singapore Grand Prix, beginning with the 2008 Season. The company is a partnership between Komoco Motors Pte Ltd and regional events company Lushington Entertainments, via its parent company Reef Enterprises.

Related posts:

1. AdVantage SEO Sponsors SES Singapore 2011
2. Top 10 rank for Singapore SEO!

Is ranking well for local search results important to your business? If yes, read on.

This week Google introduced Place Search, a new kind of search result that organizes the  information around local places. Whether you’re looking for a restaurant, dry clean or tuition centre, you’ll find what you’re looking for more quickly and easily.

Google Place Search

They had clustered search results around specific locations so you can make comparisons and choose the best sites. Many a times, the address and telephone number maybe listed, which allows you to quickly pick up your phone to make the enquiry. You should already be seeing place results automatically for many local searches. If you don’t see Place Search results at first, you can always click Places in the left-hand panel of the results page.

Place Search had been around for awhile on beta. Now they had moved the Map to the right and in fact, the map moves with you as you scroll down the page.

How would this change affect SEO and PPC(SEM)?

For SEO, if your site used to be listed in the Top 10, you would had been pushed further down. In some cases, there can be up to 7 Places Page listings and the organic listings is been reduced to 7 only. If your site had always been at 8-10 position, you could potentially be pushed to the second page.

For PPC, with the Map been moved to the right, it pushes the “Sponsored Links” in the right panel further down by about 4 listings. Worst still, when the user scrolls down the page, the Map covers the Sponsored Links showing only the organic results.

And of course, to beat the game of local search, you can:

1) Make sure you are rank in the top 7 for organic results

2) Get your Place Page ranking in the first 7 in Place Search

3) Make sure that your PPC ads appears in the first four-five listing so that you remain in the first fold of the screen

If you click on this link, you can see that we had been able to rank ourselves well for the keyword “seo singapore“.

So if you want to know how we can help you rank well in local search results with the new Place Search, contact us at +65 94500295 or info@advantageseo.net.

Related posts:

1. Google Changed “Sponsored Links” to “Ads”
2. Excuse Me, But Where Did Google’s Organic Search Results Go?
3. Local SEO – A Case Study

Real-time search shows you the latest breaking news the moment it’s happening from social media postings.

From Google:

“First, we’re introducing new features that bring your search results to life with a dynamic stream of real-time content from across the web. Now, immediately after conducting a search, you can see live updates from people on popular sites like Twitter and FriendFeed, as well as headlines from news and blog posts published just seconds before. When they are relevant, we’ll rank these latest results to show the freshest information right on the search results page.

Try searching for your favorite TV show, sporting event or the latest development on a recent government bill. Whether it’s an eyewitness tweet, a breaking news story or a fresh blog post, you can find it on Google right after it’s published on the web.”

Watch this Video:

If you were sharp, you would had noticed this “latest news” feature in the recent World Cup 2010, especially when a goal was scored.

To know how we could help you dominate the Search Engines in Real Time search? Contact SEO Singapore agency at +65 9450-0295 or info@advantageseo.net.

Related posts:

1. Just How Real-Time is Google’s Real-Time Search?
2. Google & Bing Annouce Real Time Search Deals With Twitter
3. Google: a new signal in search ranking algorithms!

“Google Instant is a new search enhancement that shows results as you type. We are pushing the limits of our technology and infrastructure to help you get better search results, faster. Our key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page. This means that you can scan a results page while you type.” Source

You can listen to more about Google Instant in the video below:

In fact, every other article I read about Google Instant says that this is the end of SEO.

An articles says that, if you are searching for “red striped socks”, and “Redbox” or “Red Stripe beer” showed up in the query, the user may deviate from their original search.

If you click on the other suggested answers from Google Instant, chances are that you are distracted by the “Google Suggest” function rather than your intent of search had changed.

End of the day, if your purpose of search is to buy a “red striped socks”, you would go back to your query to search for it again.

Another article says “no two people will see the same web results”. well, but that is “Personalised Search” which had already been around.

I don’t agree that Google Instant would affect the basis of SEO.

The simple theory is: Why is the user searching in the first place if he doesn’t know what he wants?  To try out Google Instant?

If your site is not properly optimized for the right keywords in the first place, you are not getting anywhere, be it Google Instant or not!

This is the simple reason that I feel that  SEO is still relevant (not because that this is our business).

In fact, if you had done a good SEO effort, you site should come up Tops due to Google Instant.

Nevertheless, most SEO practitioners are having a wait and see attitude and in fact, I don’t seems to find any Singapore SEO players commenting on this topic.

For the time being, Google Instant is not available in Google Singapore yet, as it is been rolled out in phrases. But if you want to try it out, go to Google.com.

Keen to know how we can get your site more traffic regardless with Google Instant, call us at +65 6640 9987, or visit our SEO Singapore site.

Related posts:

1. Google Instant For Your Mobile Search
2. Google Real Time Search-What is this?
3. Google: a new signal in search ranking algorithms!

As a company, Google focuses on three key areas: Search, Ads and Apps. Search is our core technology; ads are our central business proposition; and apps are the umbrella over our web-based software that you can access anywhere, any time. While each of these has a lot of technology under the hood, the basic tenets for Search, Ads and Apps are very simple. We’ve created some short videos explaining the principles behind our core services. For more information or to share your thoughts, visit ourHelp Forum.

How Search Works

http://www.youtube.com/watch?v=BNHR6IQJGZs&feature=player_embedded#!

Source: http://www.google.com/howgoogleworks/

Search Engine Optimization Singapore is the process of improving a website such that it best follows the Search Engine’s algorithm, and eventually gets the website highly ranked on the natural results, and thus more traffic.

Google has a complex set of 200 algorithms!

If you like to know how you could get yourself on the first page of Google’s natural results, look for a good Singapore SEO agency to advise you. Contact us at +65 9450-0295 or info@advantageseo.net

Related posts:

1. Google Instant: Is SEO Still Relevant?
2. What is SEO?
3. Benefits of SEO?

Top 10 for Singapore SEO!

Although only on the number 10 ranking for “Singapore SEO“, it was not by any means an easy task.  Comparing the nine other sites on the same results (SERP), in terms of Domain Age, we are the youngest site (slightly over 6 months).

Google ranks sites base on their “trust’ value of that site derived from over 200 algorithms. A few basic algorithm are : Domain Age, Site content and backlinks. The longer a site had been around, i.e. older domain age, its ”trust” value with Google increases and thus its ranking improves. Been a younger site, we need to prove lots more by writing good and relevant content and build quality backlinks, so as to win the “trust” value of Google.

While most of our time had been spent on helping our clients, I am personally thankful for the dedication and hard work of our team.

Well although we had not relied on this result for our growth, this result does helps to boost our spirits!

Thank you Team!

Adrian Ang, Business Director

P.S. > If you are keen to know how we can help your website achieve top rankings, contact us today at +65 94500295 or email http://www.advantageseo.sg/contact-us

Related posts:

1. Singapore GP appoints AdVantage SEO for its SEO duties
2. Optimising for Local Search Results – Google Place Search
3. Google Give Us Our Rank, Our Daily Bread(Crumbs)

You may have heard that here at Google we’re obsessed with speed, in our products and on the web. As part of that effort, today we’re including a new signal in our search ranking algorithms: site speed. Site speed reflects how quickly a website responds to web requests.

Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed — that’s why we’ve decided to take site speed into account in our search rankings. We use a variety of sources to determine the speed of a site relative to other sites.

If you are a site owner, webmaster or a web author, here are some free tools that you can use to evaluate the speed of your site:

• Page Speed, an open source Firefox/Firebug add-on that evaluates the performance of web pages and gives suggestions for improvement.
• YSlow, a free tool from Yahoo! that suggests ways to improve website speed.
• WebPagetest shows a waterfall view of your pages’ load performance plus an optimization checklist.
• In Webmaster Tools, Labs > Site Performance shows the speed of your website as experienced by users around the world as in the chart below. We’ve also blogged aboutsite performance.

• Many other tools on code.google.com/speed.

While site speed is a new signal, it doesn’t carry as much weight as the relevance of a page. Currently, fewer than 1% of search queries are affected by the site speed signal in our implementation and the signal for site speed only applies for visitors searching in English on Google.com at this point. We launched this change a few weeks back after rigorous testing. If you haven’t seen much change to your site rankings, then this site speed change possibly did not impact your site.

We encourage you to start looking at your site’s speed (the tools above provide a great starting point) — not only to improve your ranking in search engines, but also to improve everyone’s experience on the Internet.

Posted by Amit Singhal, Google Fellow and Matt Cutts, Principal Engineer, Google Search Quality Team

Source: http://googlewebmastercentral.blogspot.com/2010/04/using-site-speed-in-web-search-ranking.html

Apart from improving your site speed, there are said to be over 200+ algorithm that can affect your site rankings in Google.

Read more about our Singapore SEO methodologies and know-how or contact us at tel: +65 94500295 or http://www.advantageseo.sg/contact-us

Related posts:

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3. Site Speed May Soon Affect Google Page Ranking

Compete Site Profiles

Here is how compete gets their data.

Here is a screen shot of their site profile overlay

It’s kind of like a semi-analytics program view of things which includes:

• Unique Visitors
• Page Views
• Average Stay
• Demographic Info
• Link through’s to Referral and Search Analytics (discussed further down)

Data is available in 7 day, 30 day, 3 month, 6 month, 1 year, and 2 year increments.

The audience profile tab is similar to quantcast and is only available to the verified site owner (unless the site has made it’s info public) and the sub-domain tab shows sub-domains associated with the main domain.

Enterprise users, where there is no standard pricing listed…also get access to category profiles and behavioral categories as shown below:

You also get the option to compare up to 5 sites at once in their site profile section

Those are the options in the profiles section. These statistics are far beyond what most traditional spy tools offer and can be very useful when comparing large sites as small sites do not fare very well with these types of data sets (this is not specific to compete, it’s pretty much industry wide).

Analytics Tools

Compete’s second tool set is the Analytics Tools set. Here you can search through Search Analytics (keywords) and Referral Analytics (sites referring traffic to the domain) as well as a variety of Ranked Lists.

Referral Analytics

This is pretty sweet as you can see what search engines the site’s SEO campaign is doing well in, as well as possible advertising opportunities for your site.

It also will show you Destination sites (where users go after landing on the site you are reviewing.)

In addition to messing around with some of the filters you can take a peek at historical data (trends, seasonal, etc) as noted here.

Ranked Lists

Compete offers ranked lists which you can filter in a few easy steps

Compete lets you look at ranked lists via 3 steps (one from each)

• Step 1 – unique visitors, visits, page views, time spent, monthly attention
• Step 2 – site ranking, ranking + unique visitors, ranking + all metrics
• Step 3 – top 200, 1,000, 15,000, 100,000, 500,000 domains

Search Analytics

Compete’s Search Analytics show keywords referring traffic to a site (or two) with some pretty neat metrics:

• Highly Engaging Keywords – Keywords that make up 40% of the total time index and have a referral share greater than 0.01%
• High Traffic Keywords – Keywords that make up the top 40% of the search referral share
• Paid Keywords
• Natural Keywords
• Engaging Long Tail Keywords – Keywords making up the bottom 60% of search referral share, with a total time index of > .10
• Enthusiast Keywords – Keywords that make up the top 40% of Average Time Index and a Search Referral Share greater than 0.01
• Long Tail Keywords
• Total Time Index – scale of 100 with 100 being the term where the searcher came from…that made up the highest total time spent on the site for ALL visits.
• Average Time Index – scale of 100 with 100 being the term which resulted in the most average time per visit spent on the site.

You can also compare 2 sites like so:

In Closing

The high price point of Compete might scare some users away, but consider that their data is not just relying on scraped Google/Yahoo/Bing results then extrapolated by some internal metrics. Compete is probably more useful to those who “compete” in really competitive markets with some sites as competition, although it can be useful to folks who may be involved in less competitive SERPS with smaller sites as competitors because they can use this data to investigate larger sites in their market, which may not be competitors but could yield helpful industry data.

Related posts:

1. ISpionage Review
2. SpyFu Review
3. Keyword Spy Review

• Keyword and Domain Research
• Keyword Monitor
• PPC Campaign Builder

Keyword and Domain Research

They index the top ten results in Google, Yahoo, and Bing (although I only saw G and Y).

They give you breakdowns of common spy tool elements such as:

• Competitors and Overlapping Keywords
• Ad Copy
• Keyword Specific Ads
• CPC
• Average Search Volume
• Average Rank
• And so on..

The one really neat thing they offer is overlapping keywords between Yahoo and Google for a particular domain. I’m not aware of another spy tool that does that.

Their database does not seem to be very deep but they are newer so that’s to be expected.

The do show overlapping keywords, total keyword count, and a monthly budget under their competition tab.

Here is another spot where they compare Google and Yahoo, this time for overlapping keywords between sites.

Keyword Monitor

This lets you search by domain name or keyword to get ideas for keywords to add into your campaign. You can also add your own manually after the keyword research option. Keyword Monitor will show you the following for your campaign + competition:

The impression share is not something I’ve noticed in most other tools and the other 4 metrics can be useful in determining which competitor might be a bit savior in the PPC game. Other metrics they will show you on the keyword level include whether or not the keyword has direct ranking affiliates, the average CPC/search volume, and total advertiser counts in Google, Yahoo, and Bing.

The tool also shows you related keywords you may wish to add to your campaign or just place on your watch list.

PPC Campaign Builder

The campaign builder allows you to search for keywords via a keyword or domain name input. The steps are as follows:

Keyword Clean Up

This is where you can weed out keywords that contain certain words, are duplicates, or have special characters. You can also choose to remove extra spaces if needed.

Keyword Grouping

Here you can set up ad groups and campaigns right from within iSpionage. It also gives you the option to create one ad group per keyword if you want to get that granular

Campaign Builder

Here you can input bid prices for Broad/Phrase/Exact match bids, set up your ads, and input the url. Then you can export for use in Google, Yahoo, or Bing PPC campaigns.

In Closing

iSpionage has some promise and seems to be much more into the PPC market than the SEO market. If that’s the case then they are taking on some pretty big players as many of the spy tools offer both PPC and SEO data sets. They have some unique features and it will be interesting to see how they develop their product going forward.

Related posts:

1. SpyFu Review
2. Keyword Spy Review
3. Compete.com Review