AdVantage SEO Sponsors SES Singapore 2011

AdVantage SEO to Sponsor the Inaugural SES Singapore Conference

Search and Social Marketing Conference to Be Held, 22-23 November, 2011

SINGAPORE, 18^th November, 2011— AdVantage SEO announced today that it is supporting SES Singapore as a media partner. AdVantage SEO sees the strong synergy in supporting the event as beneficial to the growth of the search engine marketing industry as a whole.

SES Singapore is to take place during, 22-23 November, 2011. More than 200 marketers and agency professionals are expected to gather at the Grand Hyatt Hotel in downtown Singapore for one of South East Asia’s most comprehensive interactive marketing conferences.

“SES is where the crème de la crème of search engine marketers come together to discuss the latest developments in search engine realm. We are proud to be associated with SES and hope that the delegates would benefit from the topics discussed.” said Adrian Ang, Business Director and Founder, AdVantage SEO.

In addition to the exhibition, SES Singapore includes a schedule of sessions and networking where attendees share, learn, and connect with one another discussing some of the online industries most exciting emerging trends.

There are a number of events scheduled to take place on the exhibition floor, including conference coffee breaks, a networking cocktail reception at the end of the first day, a networking lunch on the second day, and other scheduled activities.

About AdVantage SEO

AdVantage SEO is made up of a team of experienced SEO consultants with a burning passion for all things related to online and search engine marketing that brings results!

Our wholistic approach to SEO requires that we work with our clients closely, helping them to leverage on their various digital assets like Social Media, Press Releases, Videos and Images, to strategize an optimal search marketing campaign to achieve their company’s goals.

We had completed many successful SEO & SEM campaigns for both MNC and SME clients like Singapore GP (F1 Night Race), AXN, Animax, Starcom Mediavest, Siren Communications, Corelle, Cetaphil, Invensys, just to name a few. Many of our engagements with our clients will begin as one project and evolve to many others as our work deliver results!

We help our clients build a business AdVantage over their competitors!

For more information about our SEO agency services, please visit us at www.advantageseo.net

About SES
Incisive Media’s SES is a leading global conference and training series focused on search engine marketing. Other Incisive resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch, which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and SES Conference and Expo. For more information, visit www.incisivemedia.com

Singapore GP appoints AdVantage SEO for its SEO duties

2011 Formula 1 SingTel Singapore Grand Prix logo

Ahead of its race less than 10 days’ time, Singapore GP has officially appointed AdVantage SEO as its SEO agency. AdVantage SEO has been tasked to improve the searchability of Singapore GP’s site not just locally, but also spanning across global markets. AdVantage SEO is also working on Singapore GP’s digital assets such as Press Releases, Videos and Images for pre and post-race optimisation.

As Sasha Rafi, Assistant Director, Advertising & Marketing said: “We have engaged AdVantage SEO’s services to fully capitalise on our digital assets. Increasing its exposure complements our offline and online initiatives and enhances our marketing effectiveness. We have already seen positive results within a short space of time.”

Adrian Ang, Business Director of AdVantage SEO, explains: “We had identified pockets of opportunities where we can help Singapore GP gain more organic traffic growth with our SEO strategies. These strategies involved using the full range of Singapore GP’s digital assets to help drive engagement, awareness and excitement for users in both the local and overseas markets.”

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About AdVantage SEO

AdVantage SEO is made up of a team of experienced SEO consultants with a burning passion for all things related to online and search engine marketing that brings results!
Our Search Engine Optimisation experience allows us to quickly and accurately determine the optimal search marketing strategy to achieve your company’s goals on search engines like Google, Yahoo! and Bing.

We had completed many successful SEO & SEM campaigns for both MNC and SME clients. Many of our engagements with our clients will begin as one project and evolve to many others as our work deliver results!

For more information about our SEO services, please visit www.advantageseo.net

About Singapore GP Pte Ltd

Singapore GP Pte Ltd is the race promoter for the FORMULA 1™ SingTel Singapore Grand Prix. It holds five-year renewable rights to stage the Singapore Grand Prix, beginning with the 2008 Season. The company is a partnership between Komoco Motors Pte Ltd and regional events company Lushington Entertainments, via its parent company Reef Enterprises.

Optimising for Local Search Results – Google Place Search

Google Place Search

Is ranking well for local search results important to your business? If yes, read on.

This week Google introduced Place Search, a new kind of search result that organizes the  information around local places. Whether you’re looking for a restaurant, dry clean or tuition centre, you’ll find what you’re looking for more quickly and easily.

They had clustered search results around specific locations so you can make comparisons and choose the best sites. Many a times, the address and telephone number maybe listed, which allows you to quickly pick up your phone to make the enquiry. You should already be seeing place results automatically for many local searches. If you don’t see Place Search results at first, you can always click Places in the left-hand panel of the results page.

Place Search had been around for awhile on beta. Now they had moved the Map to the right and in fact, the map moves with you as you scroll down the page.

How would this change affect SEO and PPC(SEM)?

For SEO, if your site used to be listed in the Top 10, you would had been pushed further down. In some cases, there can be up to 7 Places Page listings and the organic listings is been reduced to 7 only. If your site had always been at 8-10 position, you could potentially be pushed to the second page.

For PPC, with the Map been moved to the right, it pushes the “Sponsored Links” in the right panel further down by about 4 listings. Worst still, when the user scrolls down the page, the Map covers the Sponsored Links showing only the organic results.

And of course, to beat the game of local search, you can:

1) Make sure you are rank in the top 7 for organic results

2) Get your Place Page ranking in the first 7 in Place Search

3) Make sure that your PPC ads appears in the first four-five listing so that you remain in the first fold of the screen

If you click on this link, you can see that we had been able to rank ourselves well for the keyword “seo singapore“.

So if you want to know how we can help you rank well in local search results with the new Place Search, contact us at +65 94500295 or info@advantageseo.net.

Google Real Time Search-What is this?

Had you heard of the Google “Real Time” Search?

Real-time search shows you the latest breaking news the moment it’s happening from social media postings.

From Google:

“First, we’re introducing new features that bring your search results to life with a dynamic stream of real-time content from across the web. Now, immediately after conducting a search, you can see live updates from people on popular sites like Twitter and FriendFeed, as well as headlines from news and blog posts published just seconds before. When they are relevant, we’ll rank these latest results to show the freshest information right on the search results page.

Try searching for your favorite TV show, sporting event or the latest development on a recent government bill. Whether it’s an eyewitness tweet, a breaking news story or a fresh blog post, you can find it on Google right after it’s published on the web.”

Watch this Video:

If you were sharp, you would had noticed this “latest news” feature in the recent World Cup 2010, especially when a goal was scored.

To know how we could help you dominate the Search Engines in Real Time search? Contact SEO Singapore agency at +65 9450-0295 or info@advantageseo.net.

Google Instant: Is SEO Still Relevant?

Google launch its latest enhancement to search, Google Instant, on 8th Sept, 2010.

“Google Instant is a new search enhancement that shows results as you type. We are pushing the limits of our technology and infrastructure to help you get better search results, faster. Our key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page. This means that you can scan a results page while you type.” Source

You can listen to more about Google Instant in the video below:

In fact, every other article I read about Google Instant says that this is the end of SEO.

An articles says that, if you are searching for “red striped socks”, and “Redbox” or “Red Stripe beer” showed up in the query, the user may deviate from their original search.

If you click on the other suggested answers from Google Instant, chances are that you are distracted by the “Google Suggest” function rather than your intent of search had changed.

End of the day, if your purpose of search is to buy a “red striped socks”, you would go back to your query to search for it again.

Another article says “no two people will see the same web results”. well, but that is “Personalised Search” which had already been around.

I don’t agree that Google Instant would affect the basis of SEO.

The simple theory is: Why is the user searching in the first place if he doesn’t know what he wants?  To try out Google Instant?

If your site is not properly optimized for the right keywords in the first place, you are not getting anywhere, be it Google Instant or not!

This is the simple reason that I feel that  SEO is still relevant (not because that this is our business).

In fact, if you had done a good SEO effort, you site should come up Tops due to Google Instant.

Nevertheless, most SEO practitioners are having a wait and see attitude and in fact, I don’t seems to find any Singapore SEO players commenting on this topic.

For the time being, Google Instant is not available in Google Singapore yet, as it is been rolled out in phrases. But if you want to try it out, go to Google.com.

Keen to know how we can get your site more traffic regardless with Google Instant, call us at +65 6640 9987, or visit our SEO Singapore site.

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