How Google Works
How Google Works
As a company, Google focuses on three key areas: Search, Ads and Apps. Search is our core technology; ads are our central business proposition; and apps are the umbrella over our web-based software that you can access anywhere, any time. While each of these has a lot of technology under the hood, the basic tenets for Search, Ads and Apps are very simple. We’ve created some short videos explaining the principles behind our core services. For more information or to share your thoughts, visit ourHelp Forum.
How Search Works
http://www.youtube.com/watch?v=BNHR6IQJGZs&feature=player_embedded#!
Source: http://www.google.com/howgoogleworks/
Search Engine Optimization Singapore is the process of improving a website such that it best follows the Search Engine’s algorithm, and eventually gets the website highly ranked on the natural results, and thus more traffic.
Google has a complex set of 200 algorithms!
If you like to know how you could get yourself on the first page of Google’s natural results, look for a good Singapore SEO agency to advise you. Contact us at +65 9450-0295 or info@advantageseo.net
Google: Improved localized search
4/16/2010 09:00:00 AM
We spend a lot of time thinking about search results, but we also spend a lot of time thinking about search queries. Today we’re announcing three enhancements to help you input your searches more quickly and easily: more localized Google Suggest, improved spell correction for names and auto-correction for 31 languages.
Feel at home with Google Suggest
Last year we launched localized Google Suggest by country, offering relevant popular search queries tailored for different regions. However, just as people in the U.K. often look for different things than people in U.S., we’ve found that people in Seattle tend to look for different things than people in Dallas. So last week, we rolled out a version of Google Suggest that is tailored to specific metro areas in the U.S. You may notice that the list of queries beneath the search box will seem more locally relevant than it used to:
- In San Francisco [bart] is probably not Bart Simpson; it’s probably Bay Area Rapid Transit:
- In Chicago it’s easy to find out about your local NBA team:
While Suggest can help you find good queries, sometimes you can get stuck because of misspellings. That’s why for years we’ve offered corrected spellings for mistyped searches (with the “Did you mean” link). We’ve steadily improved this spelling technology over time, but recently we made some big strides in correcting misspelled names.
People often search for people’s names — and not just celebrities and old friends. They look for doctors, horse trainers, hang-gliding instructors… the searches are just as diverse as the personalities in your hometown. We’ve noticed that people sometimes struggle to correctly spell names, and it’s not surprising. Names can be complicated and often there are multiple common spellings.
Our new technology is based on the concept that people often know something else about the person besides the approximate spelling of his name. People often include other terms such as “composer” or “lawyer sparta wisconsin” in their search query, which provides valuable context to help us narrow the range of possibilities for the spelling correction. We use these additional descriptive words to offer you better suggestions. Some examples: [matthew devin oracle], [yuri lehner stanford], [simon tung machine learning]. With these improvements you’ll start seeing more useful spell corrections for names.
For now this enhancement is available in our English spelling system in the U.S. We’ll be rolling out the change to other parts of the world and other languages in the coming months.
Another improvement we made recently to the spelling system is auto-correction. If you search for [aiprt], rather than showing you a link on your results page that says “Did you mean: airport” we’ll take you straight to the results for the corrected search. We auto-correct when we’re highly confident in our correction in order to get you the information you’re looking for that much faster. In the past week we’ve expanded auto-correction to 31 languages across over 180 domains, with more to come.
Did you make a typo while looking for [chocolate strawberries and cream] in Italian? The right word is so close you can taste it:
While saving you that unnecessary click, we make search that much faster.
Google: a new signal in search ranking algorithms!
Friday, April 09, 2010 at 11:00 AM
You may have heard that here at Google we’re obsessed with speed, in our products and on the web. As part of that effort, today we’re including a new signal in our search ranking algorithms: site speed. Site speed reflects how quickly a website responds to web requests.
Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed — that’s why we’ve decided to take site speed into account in our search rankings. We use a variety of sources to determine the speed of a site relative to other sites.
If you are a site owner, webmaster or a web author, here are some free tools that you can use to evaluate the speed of your site:
- Page Speed, an open source Firefox/Firebug add-on that evaluates the performance of web pages and gives suggestions for improvement.
- YSlow, a free tool from Yahoo! that suggests ways to improve website speed.
- WebPagetest shows a waterfall view of your pages’ load performance plus an optimization checklist.
- In Webmaster Tools, Labs > Site Performance shows the speed of your website as experienced by users around the world as in the chart below. We’ve also blogged aboutsite performance.
- Many other tools on code.google.com/speed.
While site speed is a new signal, it doesn’t carry as much weight as the relevance of a page. Currently, fewer than 1% of search queries are affected by the site speed signal in our implementation and the signal for site speed only applies for visitors searching in English on Google.com at this point. We launched this change a few weeks back after rigorous testing. If you haven’t seen much change to your site rankings, then this site speed change possibly did not impact your site.
We encourage you to start looking at your site’s speed (the tools above provide a great starting point) — not only to improve your ranking in search engines, but also to improve everyone’s experience on the Internet.
Posted by Amit Singhal, Google Fellow and Matt Cutts, Principal Engineer, Google Search Quality Team
Source: http://googlewebmastercentral.blogspot.com/2010/04/using-site-speed-in-web-search-ranking.html
Apart from improving your site speed, there are said to be over 200+ algorithm that can affect your site rankings in Google.
Read more about our Singapore SEO methodologies and know-how or contact us at tel: +65 94500295 or http://www.advantageseo.sg/contact-us
Google’s April Fools’ prank: We’re now Topeka
Google’s April Fools’ prank: We’re now Topeka
By Aaron Smith, CNNMoney.com staff writerApril 1, 2010: 11:22 AM ET
NEW YORK (CNNMoney.com) — In the rich tradition of April Fool’s Day pranks, Google has renamed itself after Topeka, Kan., accompanied by an absurd explanation from the company’s chief.
On Thursday morning, the company’s home page was titled “Topeka” instead of “Google,” although still in its distinctive blue-red-yellow-green font.
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How Google, er, Topeka’s home page looked Thursday morning.
Why? Because in March, Topeka Mayor Bill Bunten announced that he was informally changing the name of his town to “Google,” just for one month. He told CNN that he was doing it for “fun.” This is Google’s tit-for-tat explanation, according to its official blog, posted by CEO Eric Schmidt.
“Whatever the outcome, the conclusion is clear: we aren’t in Google anymore,” blogs Schmidt.
April Fool’s Day carries a long tradition for pranks and punks, which affect every aspect of life, from the school yard to the board room. Since the advent of the Internet, companies and individuals have gotten inundated with funky e-mails making wild claims, on this day in particular.
Google has made a name for itself as one of the more proactive pranksters in the business world. Every year on April 1, the company tries to punk its followers with a new prank.
Past pranks
The naughtiness stems back to 2000, when Google claimed that its “MentalPlex” could read your mind through your computer screen, allowing users to conduct searches on sheer brain power.
“With MentalPlex, you just project a mental picture of what you want to find,” explained Google, in its 2000 posting, accompanied by a hypnotic spiral.
Last year, Google claimed its site was featuring the world’s first 3D browser, but this was just another case of April Fool’s bunk.
The strange tradition of April Fools’ mass media pranks goes back to 1957, when the BBC broadcast a weird and untrue television segment about Swiss farmers harvesting spaghetti from trees.
Naturally, many of the viewers mistakenly thought the BBC story was real.
http://money.cnn.com/2010/04/01/technology/google_april_fools/index.htm
Google's April Fool Joke 2010
Google Testing a Revamp of the Search Results Page
Update: Danny Sullivan reports that “slight variations” of this design are “live in the wild,” and “still being shown to a randomly selected group of people,” and that Google doesn’t have an expected launch date for a complete roll-out.
Original Article (11/19): Google is testing a new user interface for its search options feature. If you are unfamiliar with the search options feature, it is the link on your search results page that says “show options” and brings up a menu on the left-hand side of the screen providing a number of ways to filter your results.
According to Danny Sullivan at Search Engine Land, a “small number” of Google users will see the new interface starting today. The aim of the new interface is to provide users with a cleaner display. Sullivan says that if the testing goes well, Google may roll it out after the New Year. He quotes Google’s Marissa Mayer as saying, “We’re basically looking at a new look and feel for Google. It’s an overall cleaning up of the search engine results page.”
Do you think Google’s results pages need a new look and feel? Tell us what you think.
Images of this new look and feel look strangely familiar – similar to that of a certain “decision engine.” Take a look:
Of course, the Google’s search options and Bing have been compared in the past (and other search engines utilize a similar design too for that matter), in terms of the general layout. Their functionalities differ on various levels. It’s important to note that this will just be how the search results pages will look, without having to click the search options link to get to it. There has been discussion in the past about how much users actually use Google’s search options, simply because the feature is easy to overlook. Such a change would put the options right in your face.
Besides being visually different, the options themselves are different in some areas. For example, a “see also” section has been added, which suggests related queries. There is also a section called “show search tools,” which now contains things like the Wonder Wheel, Timeline View, and “more shopping sites.”
Google may start messing around with the top navigation on search results pages next year, but the company has acknowledged that it works well right now. It will be interesting to see the change in use of this top navigation if the left-hand options go mainstream.
What do you think of this re-working of Google’s search results pages? Do you want to see it go mainstream, or do you like it better how it is right now? Share your thoughts.
Related Articles:
> Google Launches Search Options
> Google Presents New Image Search Options
> Google’s Search Options Increase