Benefits of SEO?
Just before starting a discussion the benefits of SEO, I would like to show you some stats & facts: 85% of Internet users find websites through search engines. 90% of Internet users do not go past the top 30 search engine results.
Today with the advent of technology, the Internet has become the biggest marketplace of the entire world. Some of the important benefits that effective SEO tools can deliver for your business are; increased targeted traffic, improved visibility, high return on your investment, and better sales ratios.
SEO is the process of figuring out “key words”, potential customers might use to find what the website is offering. The biggest benefit of SEO is that it helps you to gain an online presence for your business. One of the major benefits of SEO is that certainly you do not pay for every click, unlike PPC advertising where your online presence disappears the moment you stop paying for the ads. Other benefits of SEO include increasing your business benefits, sales and investment returns.
- Dominate your competition. The higher up your website appears in the search engine ranking position (SERP), the more visibility it has and the more visitors you will receive.
- More targeted traffic to your website = more profits for you
- Cost-effective and long-term ROI. Once your website is well ranked in the search engines, you receive visitors to your website for free without having to set aside a daily budget for costly pay-per-click advertising, traditional radio, tv or print advertising.
- More creditable. Studies have shown that people are 3x more likely to click on a website link in the organic search results as they are deemed to be more creditable as compared to paid listings – which are considered paid advertisements.
- Global exposure for your website, 24 hours/day for every day of the year. That means your website can reach people in areas that traditional marketing cannot.
- Measurable ROI based on analytical and statistical data from the search engines. Know the amount of visitors to your website, what keywords people are using to find your website, which pages on your website they are visiting and much more.
- Save time. A good SEO strategy helps position your company or service online. Most companies waste time online and offline because they fail to choose the right market. With the correct keyword strategy and research, you reach your target market quickly.
An often over-looked benefit of the SEO service is that it helps to make your websites favourable to both site visitors (increased usability), and the search engines. A good SEO service provider offers a client-focused and cost-effective search engine optimization service together with a number of Internet marketing solutions including viral marketing, blog marketing, web development and many more. Other factors include cross-browser compatibility, enhanced usability and better accessibility. A good SEO agency understands that despite there being thousands of websites on the internet, each one is personal and unique
To learn how to get your website ranked on the 1st page of the Search Engines (Google, Yahoo, Bing), visit AdVantage SEO. Information covering search engine optimization, PPC advertising, web design, usability issues and social media marketing.
What is SEO?
What is SEO?
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (”organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion. In simple terms, SEO is the simple activity of ensuring a website can be found in search engines for relevant words and phrases
Importance of SEO
JupiterResearch has found that the average company gets about 80 percent of its commercial search engine referrals from organic results and the rest from PPC ads. The study also showed that 90% percent of searchers only visit sites in the first 10 results. This trend is only accentuating with time, as people get used to the top results being relevant, and sufficient to answer their query.
The art and science of SEO
SEO is part art and part science. SEO employs a variety of techniques to ensure that a site will be found by a search engine, such as manipulation of a search engine’s indexing mechanism, cross linking between websites, or the editing of a site’s content to include and/or repeat keywords relevant to a wide variety of search queries.
SEO is the art of attracting more traffic, and therefore more business to your website; doing so by moving it as far as possible up the search engine results page (SERP) as possible. It is an art because there is no certainty involved in the results and it depends on many creative factors such as keyword usage, tailoring on-page content, arrangement of site content, meta tagging, linkage to other sites and various factors determined by the search engines.
SEO is also a science and is accomplished by optimizing certain sections or “elements” in the HTML coding of each page. You can calculate factors such as keyword density within the page copywriting & meta tags, optimizing html codes and also various factors such as anchor text, and web page linkage density.
What is the relationship between SEO and the search engines?
Search engines are always working towards improving their technology to crawl the web more deeply and return increasingly relevant results to users. Search engines like Google “spider” your entire site by following all the links on your site to new pages, much as a human would click on the links of your pages. Search engines use complex, secret and ever-changing mathematical algorithms to rank sites. The search engine spiders look at links from other websites as approval votes, in the same way a newspaper review might encourage readers to eat at a restaurant.
Notable SEO consultants
Notable SEOs, such as Rand Fishkin, Barry Schwartz, Aaron Wall and Jill Whalen, have studied different approaches to search engine optimization, and have published their opinions in online forums and blogs. SEO practitioners fall into 2 main groups – White Hat and Black Hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose. Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception.
To learn how to get your website ranked on the 1st page of the Search Engines (Google, Yahoo, Bing), visit AdVantage SEO. Information covering search engine optimization, PPC advertising, web design, usability issues and social media marketing.